I fix the CRM your team outgrew.

Point it at a messy CRM export and it hands back a clean one. The working slice runs five gates: intake and column mapping, enrichment review, dedup key selection, dedup pair review, then delivery. A person reviews enrichment and duplicate pairs before anything ships. Enrichment runs on Qwen2.5-72B, so you are not paying frontier prices to lowercase an email. Routing the hard calls to Claude or GPT-4o, and writing back to the CRM, are designed but not built yet.

Underneath sits the Brain, a shared enrichment cache on Supabase, so the pipeline reuses what it already knows instead of looking it up again every run. First real run: 99 rows in, 96 out, 2 duplicates collapsed, 1 junk row removed.

Where the data discipline meets strategy. A Bootprint cohort project built on Zinier's public footprint, not a client engagement. I designed a CRM operating model from a blank page: market sizing and segmentation, 7 lifecycle stages with entry and exit rules, a lead-source taxonomy that survives reporting, 7 deal stages with required fields, and 7 cross-team handoffs with SLAs, where pipeline usually leaks. Documented as a 20-page build handbook and a one-page revenue-engine blueprint, not a slide about one.

Paid client work. Enriched Clay records land in HubSpot without duplicates. It matches contacts on email and companies on domain before it writes, and it only updates records it created itself. Anything else is skipped and flagged for a person. Deployed to production on a 15-minute schedule. Client name withheld.

A client had the same company showing up three ways across job boards and no way to tell one real lead from a duplicate. I built the pipeline that fixes it. n8n scrapes the sources, Clay normalizes the names so "Avery Dennison Corporation" and "Avery Dennison" become one company, fuzzy matching kills the duplicates across roughly 20,000 contacts, then enrichment and outreach take over. Shipped, with recorded walkthroughs.

Proof the skill travels outside SaaS. I took a construction firm's legacy accounting system and rebuilt it from scratch into a working web app with Claude Code. Messy real-world records, hard consistency rules, an industry that never gets this treatment. Same instincts as the CRM work, different vertical.